One of the many projects in my Concepts and Layout class was
to create a poster for the HSU Theatre production of "The Servant of Two
Masters". The entire class worked on their ideas for the poster for
about 2 months before finally turning in a matted piece as our final project.
Throughout those 2 months the theatre managers would come to our class and give
their opinions on each piece. One person's piece stood out among the rest
and the theater managers actually did a double take on his piece. The
funniest thing was this person hadn't shown up to class that often, and up until
that point most of his work looked rushed and unfinished. When they came
to critique my piece they liked it but no one did a double take on it like they
did on Jason's piece. The one thing I had going for my piece was I
purposely created the poster with two colors (red and black, the paper color is
white so no ink is needed) while Jason's piece was in four colors (by mixing
four colors you can basically create any color imaginable). When it comes to
printing, four colors costs exponentially more than printing with just two
colors. In terms of design, our posters were direct opposites, his was
crazy and lively (he basically used every filter and texture Illustrator had to
offer) while mine was simplistic and to the point. In the end the HSU
Theatre managers chose my piece probably due to the cheaper printing cost, a sad
fact that is common in the graphic design industry. My next ask was to edit the
poster is it could be printed easily, a feat which turned out to be much harder
than I thought. I had only saved a Photoshop file of the poster while my
Illustrator file was erased between the semesters. In order to properly
edit the poster without causing pixelization I would need the Illustrator file
and converting the Photoshop file to an Illustrator file would not work...
I ended up opening the jpg picture in Illustrator and physically redrawing the
ENTIRE piece by manually tracing every line with the pen tool. I then had
to find the exact font and size of the text and match the kerning and spacing
exactly to that used previously by using the guess and check method. After
six hours of work I had an Illustrator file that matched the original file
almost perfectly. A few hours later the picture was in 3 layers, one of each
color and the white background, and ready to be sent off to the printer the next
day. Finally, I created a different version of the picture so it
would fit on a shirt used by the actors which took 10 minutes since I had
already gone to the trouble of creating an Illustrator file to work from.
When all was said and done I spent around 20 hours working on the poster over 3
months, which made the check I received all the more worth it.
Interesting side-fact: Even though my poster won I still received a B in the
class, which makes me wonder what I would have to do to earn an A...